Ethical Marketing with Matomo at The Good Cloud

Ilayda, Tuesday April 1 2025

At The Good Cloud, we believe in ethical technology and privacy-first solutions. As a European alternative to big tech productivity platforms, we strive to offer powerful services without compromising our users’ data. However, like any company, we need to reach our audience and ensure people know about our solutions. This is where marketing comes in, but we refuse to rely on invasive data tracking. Instead, we have chosen Matomo as our analytics platform.

Expanding Our Reach While Staying Ethical

Our goal is to make sure businesses and individuals know that a European alternative to big tech productivity solutions exists. Many people are searching for privacy-friendly tools but don’t always know where to look. By using Matomo, we can refine our services and marketing efforts while staying true to our values.

What is Matomo?

Matomo is a powerful, open-source web analytics platform that provides insights into website performance and user behavior, without compromising data privacy. Unlike mainstream analytics tools, Matomo ensures that data remains fully under our control, free from third-party tracking or selling. Have a look at the key differences between Matomo and Google Analytics here!

Why We Use Matomo

Many analytics solutions rely on extensive data collection and third-party storage, but Matomo aligns with our core principles of transparency, security, and privacy. By using Matomo, we ensure:

  • Privacy by Design: No intrusive tracking, fingerprinting, or selling of data.

  • GDPR & Compliance-Friendly: Matomo supports cookieless tracking and respects users’ Do Not Track settings.

The Good Cloud is proof that you don’t have to choose between marketing effectiveness and ethics. With Matomo, we can continue to grow while respecting the privacy of our users.